What is the message?
The message of this advertisement is to persuade people to donate money or services to the cause of helping to start a third main political party in the 2016 presidential election.
Who is the target audience? What time will the ad be played and why?
The target audience is all people who aren't entirely satisfied with the two main choices of Democrat and Republican. This ad does not specifically target a certain age, gender, race, or religious belief, but the people as a whole. This ad will be played around 6 p.m. because senior citizens will be able to see it on TV before they go bed, students will be able to see it after school when they are done with their homework, working parents will probably be home from work by then and relaxing watching TV after a long day, and parents cooking can watch TV while they are preparing the dinner.
Is the ad appealing to the viewers' emotions, sense of logic and facts or both?
This ad is appealing to both because it shows frustrations the viewer might be having and reminds them of such times when they were frustrated (clips of speeches). Other than that, the ad is mostly playing on viewers' sense of logic and facts because we present the viewer with reasons why having just two parties is a bad idea and back them up with examples. These examples are things that presidential candidates said, not scenes of children skipping around, so we are using logic.
What pictures and sounds were chosen and why?
This ad shows videos of Obama and Romney in black and white and discolored and blurry to portray them as people who argue over unimportant matters and who only put down the other candidate and don't focus on the bigger picture. The music chosen was to help in making the viewer not like just having the Democrats and the Republicans in the beginning, and then to make the viewer want to help out and support the People's Party in the second half of the advertisement.
What specific words in your text do you use for a specific purpose?
Action - we used the word "action" to make the viewer's want to get off their couches and do something important
Future - we used the word "future" to think optimistically, because anything can happen in the future
Foolish and Irrelevant - to describe the frustrating attributes of the speeches of Republican Romney and Democrat Obama.
Future - we used the word "future" to think optimistically, because anything can happen in the future
Foolish and Irrelevant - to describe the frustrating attributes of the speeches of Republican Romney and Democrat Obama.
Are factual claims made in the ad and have they been fact-checked?
Factual claims have not been made in the ad. Instead we have clips of speeches from Obama and Romney. The rest we made up.